An art director by day, and crafting letters by night, Joanna Munoz is burning the candle at both ends, and loving it.
“Wink & Wonder was originally created just for fun, as a way to get back into my love of illustration by making cute greeting cards. I got engaged not long after starting out and my work suddenly shifted towards calligraphy/lettering as I documented the process of creating stationery and signage for our wedding. Everything else just kind of fell into place from there,” Munoz says.”I stumbled across the Goodtype Instagram feed and was hooked. I felt like I struck gold finding a really great community to be a part of. Once my work was featured a few times, I started to receive freelance inquiries from clients who saw my stuff through various places online. Between that and word-of-mouth referrals, my business grew organically.”
She’s always loved lettering but it wasn’t until she bought the book Hand Job: A Catalog of Type by Michael Perry that she realized artists were mashing up drawing and type, and it hit a chord. “It’s as if someone opened a door to a whole new world for me,” she explains, adding, “Despite that ah-ha moment, I really had no idea what to do with hand-lettering or where to take it, but if you look at my very first Instagram posts, I still managed to (subconsciously) incorporate it into my work.”
Although Munoz still works full-time, she consistently shares and promotes her lettering work on Instagram. “A lot of where I am today I owe to GoodType, for not only promoting my work but also for keeping me inspired, especially when I’m in a creative rut. I’m especially drawn to artists who not only have insane raw talent, but who have really great conceptual ideas, pay attention to detail, and use their platform to share inspiring messages,” she says.
One of her favorite lettering projects is the welcome sign she created for her 2014 wedding. “Not only does it have sentimental value, but I worked on it just as I thought I ‘figured out’ lettering, and felt confident in taking on the task. My husband helped prep the piece with chalkboard paint and I think that definitely adds to why I love it so much— both of us had a hand in creating it.”
To learn more about Joanna Munoz and Wink & Wonder, sign up for “The Business of HandLettering” workshop, where she shares her insights on how she’s built her business and stays inspired.