Business founded: 2015
Alexia Liatsos creates playful abstract paintings on canvas, wood, and paper, working mainly with acrylics and oils. Growing up in Greece, she was always an artist at heart, but when it was time to decide on a college major, she went the practical route and studied engineering, although it didn’t last, as she explains, below.
How did you get started as an artist?
I gave up a promising engineering career in Europe, moved to the U.S., got married, went back to school to pursue art, textile design, and fashion and had my two bundles of joy at the same time. I attended the Massachusetts College of Art in Boston and Parsons School of Design in NYC. I am very thankful to my husband for his immense support. He always says “You shouldn’t wait to chase your dreams.” He is my biggest fan.
After graduation, I interned and worked for established NYC brands including Michael Kors, Christian Cota and Children’s Clothing Companies, where I gained extensive experience. Being driven by the need to feel free, I immersed myself in painting full-time and set up my studio. Nurturing my own creative life, while staying committed to my children’s needs has been a dream come true.
Just waking up and being a self-employed artist every day makes me feel endlessly fulfilled.
Where is your work sold?
I sell my work through online galleries, my website, art exhibitions, and art fairs. Instagram is a pretty strong selling tool. It’s an entirely new way to access art.
What works best for you when it comes to marketing and promotion for your business?
I strongly believe that using social media and blogging consistently to engage the public is very important. Getting fans, clients, and customers interacting with you on many levels is part of the success. People like to get to know you and what matters to you, so you need to let them into your world as an artist. Instagram, especially, gives artists the ability to control the way their story is told, and find people who want to hear it. I believe that the constant practice and motivation to share with others has helped my talent evolve and grow to a place I never imagined it could.
What is the one piece of advice you would give to someone starting out—something you wish you would have known?
That rejection is part of being in the art world. Continue to take risks, and over time you’ll realize it becomes easier because you will also have some successes. People will give you opportunities not only because your work is strong, but because you are kind, professional, and easy to work with. Finally, work hard and be a force of love and positivity in other people’s lives. It will come back to you in your business.