Cassie Uhl started Zenned Out jewelry as a way to both inspire and empower women to align purpose with passion. In fact, the Tempe, Arizona-based company is run by women. We interviewed Cassie about how she started her Jewelry Business, and she shared some insights that will be helpful to anyone who is trying to build a successful jewelry business.

Cassie is a featured instructor during our upcoming live online workshop, Start a Jewelry Business. The three-day live online workshop will give you an inside look at how three designers built their jewelry business. You can save $30 on your registration if you sign up before March 31st. See the full schedule and reserve your spot here.

What is the name of your business?
Zenned Out

What type of products do you sell?
Handmade jewelry with high vibrational messages and symbols.

How would you describe your brand?
Zenned Out is a brand for soul seekers and goddesses. Everything at Zenned Out has a meaning or gives purpose, from each piece of carefully crafted jewelry to every blog post and newsletter. I want you to feel whole, empowered and connected to something greater after leaving our presence.

Where do you sell your jewelry?
Zenned Out is sold at www.zennedout.com, zennedout.etsy.com, and at boutiques around the world.

When did you discover your love of making jewelry?
I’ve been crafty and made jewelry on and off from childhood. I became serious about jewelry design in 2010 after developing a metalwork and hand stamping obsession.

What made you decide to turn it into a business?
Several people inquired about buying my designs, which was not in the plan when I started creating. Selling my pieces in the beginning allowed me to feed my obsession, which I was a huge fan of! Selling individual pieces turned into people asking me to set up a sale at their house, which turned into people saying “you should sell on Etsy”. I jumped at the opportunity to give life to this new passion of mine and started an Etsy shop. It remained a hobby funder for about a year. After sales started picking up, it dawned on me one day that I could really do something with my work, I could grow a business based around my love of handmade and my ideals. One day, about a year in, I decided I way all in, and jumped head first into growing Zenned Out.

How did you find your first few customers?
Before I started my Etsy shop I found my first few customers by wearing my pieces often and being open about talking about my work. When I started my online business new customers were attracted to my customizable options, so they found me.

What was the biggest breakthrough you had when starting your business?
This is tough, because I had so many big breakthroughs in the beginning! Having little business experience I soaked up small biz knowledge like sponge. I think the most important thing I learned early on was that I didn’t need my work to please everyone. I quickly got rid of products that I didn’t love and didn’t match my brand, even if they were selling. This move helped big time in the long run.

What does an average day in your life look like?
Different every day, haha! Right now, my daily focus has turned to more of the digital side of running a small jewelry business. I still design new pieces but am not producing jewelry every day. My days are a combination of focusing on nurturing relationships with larger wholesale clients or collaborations, running our Instagram account, managing employees, planning and maintaining our editorial calendar, and planning the overall growth and direction of the brand.

Where do you find your inspiration? How do you decide what products to create?
I find much of my inspiration from my own personal interests and hobbies like yoga, meditation, reading, and by striving to live the spiritually centered lifestyle that my brand is built on. Because many of our designs are built on text and symbolism, I usually have more ideas than I could ever use or should use!

Who are three jewelry designers that inspire you?
I follow loads of jewelers on Instagram, and there’s so much to be inspired by on there! I love Soliloquy Jewelry,  Wingostarr Jewelry, and Hawk House Jewelry. They’re all very different from our brand but experts at their niche and brand.

Do you have any exciting, upcoming plans that you would like to share with us?
Always! I’m kind of an idea fanatic and always have a couple things cooking. I’ve recently started a side business, Handmade Success (www.handmadesuccess.com), with co-owner, Kerry Burki. We’re focusing on helping creatives grow their businesses but are also offering mental, physical and spiritual support throughout the process of running a small business. I’m also, slowly, working on adding some print products to the Zenned Out line, which I’m very excited about!

Cassie is a featured instructor during our upcoming live online workshop, Start a Jewelry Business. The three-day live online workshop will give you an inside look at how three designers built their jewelry business. You can save $30 on your registration if you sign up before March 31st. See the full schedule and reserve your spot here.

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