This post is part of our One Year to Building a Better Business series. We post weekly challenges designed to help you grow your business. You can learn more and join the free program here.
A professional bio is something that every creative entrepreneur needs, but few take time to write one. This is because writing a professional bio for yourself is hard. It requires you to take a step back and describe your complex business into a few lines of text. Not having one is a missed opportunity.
A professional bio tells the world who you are, what you do, and why they should care, and we’re going to show you how to create one You can post it on your website, social media channels, and use it for marketing activities like speaking engagements and craft shows.
Everyone needs a long, short, and two-line bio. A short bio is a two-three line paragraph that can serve as your default bio. A long bio gives people a deeper look at your business and what it is you do.
Ready to get started crafting your bio?
We are going to start with your short professional bio.
Your short bio does not need to be complicated. It should encapsulate everything you do into a few short lines. Start by writing the basic facts, and then crafting the facts into copy that reflects your personality and style.
Here are the facts your short bio should include:
- Who are you?
- What does your business do?
- Why should people care?
- Where can people go to learn more about your work?
Here are some examples of great short bios:
“Hi! My name is Shyama (rhymes with llama) Golden. I’m an artist/graphic designer living in Brooklyn, NY. I’m currently working on an illustrated book called Catsquatch and sharing my process as I go.” – Shyama Golden
“I was an early employee at Twitter, Inc. and was named one of the 100 Most Creative People in Business by Fast Company. I’m a six-time author (Twitter for Good), speaker and startup advisor. Email me, check out my LinkedIn Influencer blog, or join 25,000 others and subscribe to my newsletter.” – Claire Diaz Ortiz
“My name is Caitlin Bacher and I believe every online biz owner + blogger NEEDS a profitable social media strategy. Yes, even you. The benefit of running an online biz is that your potential for growth is limitless. A profitable social media strategy will take your blog or biz to the next level.” – Caitlin Bacher
“Kyla is a Canadian business coach and digital strategist who’s worked behind the scenes in hundreds of businesses, from six figure brands to one woman shops.” – Kyla Roma
Next, we are going to create your long bio.
Your long professional bio should begin with the basic information you included in your short bio, but should give readers a deeper look at your business. This is your chance to make potential customers care about your work, and show them how to get involved.
Here are some of the info you might want to include in your bio:
- What are you passionate about?
- Why did you start your business?
- How did you start your business?
- What accolades have you won?
- What type of clients do you work with?
- What have clients said about your work?
- Where can people learn more about your work?
- Do you have a newsletter they can subscribe to? (include the link)
Here are a few examples of great about pages:
Made Freshly has an amazing template that you can use to craft your about page. You can download that template here.